How They’ll Impact Your Email and What You Need to Know
Hey everyone, I want to share something crucial in the email world, especially if you heavily rely on Gmail or send mass emails. Google is rolling out significant changes in 2024 that could impact how your emails land in your recipients’ inboxes. Let’s break down what’s happening and how you can prepare for it.
1. Gmail’s 2024 Changes: What You Need to Know
First off, let’s talk about the changes Google is implementing in Gmail. Starting in 2024, if you send more than 5,000 emails in a day to Gmail addresses, there will be new rules to play by. These include robust email authentication, easy unsubscribe options, and staying below a reported spam threshold. It sounds technical, but I’ll make it simpler here.
You might be wondering if these changes will only affect those using Gmail as their primary email service. The answer is a bit broader. While the changes are specific to Gmail, they will impact anyone sending emails to Gmail users, including corporate emails with custom domains.
So, if your business uses its own domain for email (like ‘@yourcompany.com’) but sends emails to clients or contacts using Gmail, these changes will directly affect you. It’s a shift that resonates across the entire email sphere, no matter the domain you use.
2. Email Authentication: SPF, DKIM, and DMARC
These are the big three in email authentication. If you’ve never heard of them, don’t worry, I’ll explain:
- SPF (Sender Policy Framework): Essentially, it’s like telling the email world, “Hey, only these servers are authorized to send emails from my domain.” If someone else tries, it’s likely to be marked as spam.
- DKIM (DomainKeys Identified Mail): This is like putting a security seal on your emails. If the seal breaks along the way (i.e., if someone tries to tamper with your email), the recipient will know something’s amiss.
- DMARC (Domain-based Message Authentication, Reporting & Conformance): DMARC ties SPF and DKIM together. It’s like having a guard who checks everything is in order and, if not, decides what to do with the mail (do we accept it anyway, reject it, put it in quarantine?).
3. How Do These Changes Affect You?
If you have a business that depends on email for marketing or communications, this is big. Without the right setup, your emails could end up in the spam folder, or worse, not even get delivered.
4. Steps to Stay Updated
Here’s a list of actions you can take:
- Check your current SPF, DKIM, and DMARC settings. Tools like MXToolbox are great for this.
- DMARC: You should only add the domain name, for example, mydomain.com.
- SPF: Same as DMARC, just add the domain name.
- DKIM: You’ll see two search boxes, add the domain name in the first and the word “email” in the second.
- Click on the above links which will take you directly to each tool to analyze your domain’s records. If any fail, you’ll need to correct them.
If anything is missing or misconfigured, get in touch with your IT team or the technical support of your email service provider. Do tests after making changes to ensure everything works correctly. These Gmail changes are a reminder of the importance of maintaining email security. Although it might seem a bit technical and complicated, with the right steps and some help if needed, you can ensure your emails get to where they should. It’s better to be prepared than surprised!
I hope this information is helpful and keeps your email communications smooth and secure. See you next time!